Career achievements
During her professional life, Sandra has successfully managed high-profile projects across multiple industry sectors in Germany, the United States of America, and the United Arab Emirates. In her 20+ years of experience, Sandra has held executive and project management positions in prominent Formula 1, life science, energy and telecommunications companies, not to mention being a key player in the development and opening of the Middle East’s largest integrated leisure and theme park. Her diverse professional background equips her with unparalleled commercial insight and the ability to adapt to new projects and industries. Every day, this unique skillset informs Sandra’s current role as Head of Pellicci Management Group.
Sandra’s relentless pursuit of new challenges has established her as an obvious first choice to spearhead complex, high-potential, and groundbreaking projects. She was hired to join the F1 Panasonic Toyota Racing Team when Toyota Motorsport was elected to build the first ever Toyota F1 car. The switch from manufacturing World Rally Cars to Formula 1 cars meant a complete overhaul of their manufacturing facility. Sandra’s pivotal role on the team involved developing, implementing and managing various cross-functional projects, which incorporated manufacturing, human resources and finance operations. During her time in Formula 1, Sandra also created and managed four commercial apprenticeship schemes, where previous attempts to achieve this had failed.
In Germany, Sandra successfully managed the startup of an energy trading company and was later appointed by an American Life Science company to lead the setup of their first European headquarters. In 2015, she was brought on board as a key member of the pre-opening team for LEGOLAND® DUBAI and LEGOLAND® Water Park. Her role involved liaising with multiple international stakeholders to ensure timely and on-plan construction of the site’s Service and Administration building. Sandra’s gift for overcoming setbacks and solving complex problems is one of the main reasons PMG’s services are highly regarded in the Middle East, and beyond.
Professional traits
Throughout her career, Sandra has demonstrated an unrivalled capacity for leading complex teams to success across uncertain ground. Her ability to inspire and unite team members, external vendors, and stakeholders creates a culture of accomplishment in which targets are beaten, standards are exceeded, and expectations are surpassed. Her agile, synergistic approach to management breaks the “one-size-fits-all” mold of traditional leadership and is the bedrock upon which the Pellicci Management Group was built.
Sandra believes in overcoming boundaries. Her illustrious international career has equipped her with an intuitive cultural sensitivity and a gift for managing cross-border projects. Driven to collaborate with people of different backgrounds and beliefs, Sandra leads her highly mobile executive team to work with startups, businesses, and individuals across the globe. She brings infectious positivity and consummate professionalism to every aspect of her work with PMG, its partners and clients.
Personal insights
Sandra resides in Dubai, United Arab Emirates, but was born, raised and educated in Germany. She holds multiple professional accreditations, is fluent in both German and English, and continually improves her French and Spanish language skills. Sandra is an avid runner, has a keen interest in new technologies and is passionate about researching new business opportunities! In every facet of Sandra’s personal and professional life, she demonstrates a love of mastering new skills and an unshakeable will to succeed.